I build bespoke sites from the ground up, focusing on modularity, scalability, and flexibility. To achieve this, I make full use of the most powerful technologies available.
Using these tools allows me focus on writing code, rather than worrying about processes, which means I can be as efficient and productive as I can.
I'm a developer, not a designer. Whilst I have managed to glean some design theory from working closely with designers these past 5 years, I can't design beautiful websites. what I can do, though, is write beautiful code.
I spend time carefully building up smaller components — like building blocks — so that the overall time spent is reduced. A well-designed website can be broken down into a collection of smaller components layered together to create the overall structure; building the smaller components well means that the larger picture can be built up with relative ease.